I do not post reviews that often, but after 2 1/2 years of heavy use, it deserves a review. I purchased this for daycare for my daughter instead of trying to keep up with a blanket and pillow. This made things very easy to carry and keep track of. It has been used daily for 2 years straight, washed every week (sometimes more), and has been worth every penny. As far as wear and tear is concerned, it did fade a little bit, but nothing that deterred from the design or look. It was very soft. The only thing that began to show wear and tear was the Velcro tabs, however, after 2 years of steady use, it still holds! The Velcro tabs still hold it when rolled to this day, they just show wear and does not hold as strong as it used to. My daughter still has this and plays with it on occasion.
The pillow pocket was great! I always removed the pillow from the pocket when I washed it. If the pillow got washed, I don't think it would have held its shape or comfort as long. You can also fill the pillow pocket with another type material if desired or if the pillow gets damaged. I like that it was not sewn in. Great design!! Great durability! The Wildkin brand backpack was just as durable (going on 3 years of use and still going strong)!
As a mom of a now 6 1/2 year old, this is my favorite brand! I had not heard of this brand before and bought based on other reviews. Since I have had this product since May 2012 and another item by Wildkin since June 2013, I had to write a review!!! I highly recommend it! Oh, and if you're in a daycare setting, the designs really stand out! No one had this design in her room so she had no issues locating it (as a 2-3 year old). In my opinion, it was well worth it!